Accounting for Cognitive Costs in On-Line Auction Design
نویسندگان
چکیده
Citation Parkes, David C., Lyle H. Ungar, and Dean P. Foster. 1999. Accounting for cognitive costs in on-line auction design. In Agent Mediated Electronic Commerce: First International Workshop on Agent-Mediated Electronic Trading, AMET-98: Minneapolis, MN, USA, May 1998: selected papers, ed. P. Noriega, and C. Sierra, 2540. New York: Springer. Previously published in Lecture Notes In Computer Science 1571: 25-40.
منابع مشابه
Accounting for Cognitive Costs in On - lineAuction
Many auction mechanisms, including rst and second price ascending and sealed bid auctions, have been proposed and analyzed in the economics literature. We compare the usefulness of diierent mechanisms for on-line auctions, focusing on the cognitive costs placed on users (e.g. the cost of determining the value of a good), the possibilities for agent mediation, and the trust properties of the auc...
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